PLA Media teams up with Gina’s Skinny Italian to expand retail reach

PLA Media has launched a collaboration with Gina Sicilia’s Gina’s Skinny Italian to grow awareness for the low-carb, no-sugar-added Italian food brand across retail, online and media channels. The deal comes as the brand expands in Middle Tennessee and prepares for a Kroger rollout on June 24, 2026.

Why it matters: - The collaboration gives a small food brand more access to national media, influencer marketing and retail storytelling. - Gina’s Skinny Italian is positioning itself in the fast-growing better-for-you food category, where low-carb and no-sugar-added products can stand out with health-conscious shoppers. - The Kroger placement in Middle Tennessee adds another major retail channel and could increase trial among mainstream grocery customers.

What happened: - PLA Media announced a new collaboration with Gina’s Skinny Italian, the Italian food brand founded by singer/songwriter and entrepreneur Gina Sicilia. - The partnership is designed to expand awareness of the brand’s mission to pair bold Italian flavor with healthier ingredients. - Gina’s Skinny Italian will be available in select Middle Tennessee Kroger stores on June 24, 2026.

The details: - PLA Media will support the brand with targeted media outreach, brand storytelling, influencer strategy and press campaign development. - The outreach is aimed at health-conscious consumers, low-carb lifestyle communities and food media nationwide. - Gina’s Skinny Italian sells low-carb pasta, creamy sauces and other Italian staples with no added sugar and no artificial ingredients. - The brand launched on Amazon in August 2025. - Gina’s Skinny Italian now sells in all 50 states and Puerto Rico. - Middle Tennessee retail distribution includes all four Turnip Truck Market locations, select Publix stores, Sperry’s Mercantile in Bellevue and Belle Meade, and Roy Meat Service in East Nashville. - The brand will be featured on end caps in participating Kroger stores for the first few months after launch. - Gina Sicilia said she is “thrilled” about the expansion of her better-for-you Italian product line in retail and online. - PLA Media founder and CEO Pamela Lewis said the firm looks forward to telling Sicilia’s story of entrepreneurship, verve and creative spirit. - Gina’s Italian Cuisine products are available at the brand’s website and on Amazon. - The brand also has Instagram and Facebook accounts at @ginasitaliancuisine.

Between the lines: - The partnership connects a niche food startup with a PR firm that specializes in storytelling and earned media, which could help the brand reach beyond local customers. - End-cap placement matters because it puts the products in one of the most visible spots in a grocery store, increasing the odds of discovery. - Sicilia’s background as a recording artist and entrepreneur gives the brand a built-in personal narrative that can help it stand out in crowded grocery aisles.

What’s next: - Gina’s Skinny Italian will lean on the Kroger rollout to build broader retail awareness in Middle Tennessee. - PLA Media is expected to amplify the brand through media coverage, influencer partnerships and ongoing campaign work. - The company has signaled that more growth is ahead for the brand’s retail and online presence.

The bottom line: - Gina’s Skinny Italian is moving from niche direct-to-consumer growth toward broader grocery visibility, and PLA Media is now tasked with helping scale that momentum.