JETOUR ties Travel+ strategy to Chery’s green mobility push

JETOUR and Chery used the 2026 Chery International User Summit in Wuhu, China, to spotlight low-carbon travel, biodiversity efforts and social partnerships. The company also highlighted fast-charging and vehicle-to-grid technology as part of a broader push toward more sustainable mobility.

Why it matters: - JETOUR is positioning its Travel+ strategy as more than a travel brand idea. The company is tying it to low-carbon mobility, environmental protection and everyday use cases. - Chery is using the same platform to connect green transportation with biodiversity work, education funding and energy-tech demonstrations. - The push reflects how automakers are linking product strategy with sustainability goals, user engagement and social impact.

What happened: - On Oct. 22, 2026, during the Chery International User Summit in Wuhu, China, Chery launched the lakeside cycling event “Ride Green Life” under the shared theme “One Nature, One Future.” - International media, industry partners and user representatives completed a 10.6-kilometer ride and recorded their carbon footprints. - JETOUR also ran its World Technology Experience Day from Oct. 20 to 23 in Wuhu, Moganshan and Xiakou Lake, linking Travel+ to technology displays, outdoor experiences and test drives.

The details: - The cycling activity was designed to turn environmental awareness into a hands-on experience. - At Xiakou Lake, environmental activities included protecting the crested ibis, connecting travel with biodiversity awareness. - Chery continues to work with the International Union for Conservation of Nature. - Since launching their global “Cherish Nature” partnership in 2024, the two organizations have focused on nature protection, environmental education and public participation. - Chery has also continued its partnership with UNICEF to support education globally. - Since 2023, Chery has committed $12 million to UNICEF education programs in six countries: Mexico, China, South Africa, Turkey, Indonesia and Vietnam. - The education initiatives support inclusive education, digital skills development and learning opportunities for children and young people. - At the summit, Chery showcased the “Voldragon” ultra-fast charging technology and the smart V2G charging hub. - The charging system can deliver up to 500 kilometers of range with a five-minute charge. - Vehicle-to-grid technology allows electric vehicles to send stored energy back to the grid during peak demand periods. - More information is available in JETOUR’s announcement.

Between the lines: - JETOUR is broadening Travel+ into a sustainability narrative that blends mobility, outdoor lifestyle and social responsibility. - Chery is using partnerships and public events to reinforce an image of green innovation rather than only vehicle sales. - The UNICEF note makes clear the group is careful about brand promotion inside the education partnership.

What's next: - JETOUR is likely to keep building Travel+ around travel experiences that connect nature, community and lower-carbon mobility. - Chery’s charging and vehicle-to-grid showcase suggests the company is preparing to emphasize energy infrastructure as part of its mobility story. - The nature and education partnerships point to continued public-facing sustainability programs alongside product and technology launches. - The bottom line: JETOUR and Chery are packaging sustainability, user engagement and electric-vehicle technology into one coordinated brand message.